Global Sales Data

Global toy sales were $108.7 billion in 2023. The market declined -2% globally in 2023 as sales ‘normalized’ after exceptional growth linked to the pandemic.

Global Toy Market Size


2018 2019 2020 2021 2022 2023 2023 vs 2022
%change
Compound Annual
Growth Rate (CAGR)
Since 2018
Total in $BN $92.7 $92.9 $98.5 $108.9 $110.8 $108.7 -2% +3%

 

Source: Circana, Inc. and Circana Group, L.P. Published with permission of Circana by the International Council of Toy Industries.  

© 2024 Circana, Inc. and Circana Group, L.P. All rights reserved.