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TOTAL TOY
MARKETS 1997-9
Million US $ |
 Video Games
 Traditional Toys |
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| 1997 data reflects the best information available at that time |
1998 data has been restated from the previous edition, based on additional
information that has recently been made available |
1999 |
| Source: The NPD Group Worldwide |
TOY SALES AT RETAIL 1997-9
By Area
|
Traditional Toy Markets
Excluding Video Games |
| Million US $ |
1997 |
1998 |
1999 |
| World |
54099 |
53537 |
55654 |
| North America |
21444 |
21353 |
24117 |
| Europe* |
13793 |
13637 |
13378 |
| Asia |
13883 |
13619 |
13323 |
| Latin & South America |
2630 |
2566 |
2515 |
| Middle East |
829 |
832 |
832 |
| Oceania |
1181 |
1176 |
1163 |
| Africa |
339 |
354 |
326 |
| Video Games Markets |
| Million US $ |
1997 |
1998 |
1999 |
| World |
11913 |
14223 |
15441 |
| North America |
5253 |
6280 |
7174 |
| Europe* |
2785 |
3238 |
3640 |
| Asia |
3157 |
3931 |
3856 |
| Latin & South America |
260 |
242 |
240 |
| Middle East |
195 |
207 |
213 |
| Oceania |
223 |
255 |
294 |
| Africa |
40 |
70 |
24 |
Total Toy Markets
Including Video Games |
| Million US $ |
1997 |
1998 |
1999 |
| World |
66012 |
67760 |
71095 |
| North America |
26697 |
27633 |
31291 |
| Europe* |
16578 |
16875 |
17018 |
| Asia |
17040 |
17550 |
17179 |
| Latin & South America |
2890 |
2808 |
2755 |
| Middle East |
1024 |
1039 |
1045 |
| Oceania |
1404 |
1431 |
1457 |
| Africa |
379 |
424 |
350 |
| Europe*: includes Eastern countries |
Source:
The NPD Group Worldwide |
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