Final COPPA Rule Imposes New Obligations for Websites and Mobile Apps

20 December 2012

The United States Federal Trade Commission (FTC) announced on 19 December 2012 the final amendments to the Children’s Online Privacy Protection Act (COPPA) that impose new obligations on websites and online services that may collect information from children under 13. The final amended Rule will go into effect on 1 July 2013.

The Rule’s final amendments incorporate many recommendations from the U.S. toy industry, including: retaining the “e-mail plus” method for parental consent and permitting electronic signatures; replacing the “100% deletion standard” under the definition of collects or collection with a “reasonable measures” standard to allow filtered chat; ensuring that intellectual property protections, payment and delivery functions, spam protections, optimization and other activities are covered under “support for the internal operations for the website”; and eliminating a proposed requirement that links to a privacy policy should appear in any location where mobile apps can be purchased or downloaded.

More details about the final COPPA Rule may be found on the FTC website.

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