Mainland China’s 2012 China Toy Expo Grows

20 November 2012

Submitted by the China Toy & Juvenile Products Association

The 11th International Trade Fair for Toys & Hobby, 2012 China Toy Expo ended successfully on October 13th in Shanghai at the New International Expo Center. Altogether 65,780 buyers and 1,014 exhibitors worldwide (2011: 55,000 buyers & 850 exhibitors) had participated in the show and its concurrent events during the three day period, the growth of overall visitors and event scale increased by 20% and 35% respectively, maintaining its huge appeal and influence to toy professionals and enterprises in Asia and the world.

Organized by China Toy & Juvenile Products Association (TJPA), China Toy Expo is the largest international toy trade fair in mainland China held every October in Shanghai concurrently with China Kids Expo and Brand Licensing Hall. In 2012, the three events had altogether 1,014 exhibitors, 3,840 booths and 83,000sqms of exhibit area, overall scale once again achieved big growth, with 35% compared with last year.

“This year we’ve enhanced the cooperation with local production regions, the exhibition’s service standard and internationality, the shows once again made breakthrough in the growth of overall scales (increase by 35%),” said May Liang, Executive Vice President & Secretary General of China Toy & Juvenile Products Association. “The events are getting increasingly high attention & recognition from professionals worldwide.”

Compared with last year, the overseas professional visitors this year saw a 25% growth. Apart from the regular visitors such as Bartl GmbH, Carrefour, Wal-Mart, Toys"R"Us, Woolworths, GIFI, and Home Retail Group, new visitors from Kmart, Metro, Mahindra Retail, the Marko Company, Monarch International Ltd, and other international buyers from over 110 countries and regions attended the three-day events to source toys, baby articles and licensing products.

On the other side, the Chinese buyers, such as the sales agents, major shopping malls from 32 provinces and over 400 major cities, chain stores and large toy distribution centers actively participated in the event and made purchases. The quality of visitors also improved. About 51% of visitors were sales agents, regional distributors or wholesalers, over 25% of them were from chain stores and shopping malls. Most foreign brands regarded CTE as the first station to distribute their products in the Asia market. The outstanding importance is emphasized by Peter Handstein, President of Hape International Ltd.: “It is the eighth time we attend the fair. The scale has been greatly enhanced and the number of visitors worldwide has increased dramatically. We were so happy to meet so many visitors, including agents and distributors.”

As a unique highlight of the China Toy Expo, over 87% of Chinese exhibitors in the expo are factories from about 20 major production regions manufacturing a wide range of products including models, dolls, wooden toys, plastic & electronic toys, playground equipment, and plush toys. “I was taken aback by the size of the exhibition and the amount of toy exhibitors. During my visit I was very pleased to make many useful contacts which I anticipate will develop into lasting relationships. Also I saw a number of new toys and many interesting stands … I expect to be back next year to meet old friends and make new ones” said David, director of Science Boffins.

The event is expected to be even larger next year, as over 81% of the exhibitors have already said they will be there again and more new toy manufacturers expressed their wishes to participate. Next year the show will be held from Tuesday to Thursday, October 15-17, 2013.

Find more information about China Toy Expo at Please contact Kent Luo for questions on the show ( / tel 86-10-66038881).

About show organizer China Toy & Juvenile Products Association (TJPA)
TJPA is the sole national association in the Toys & Juvenile Product industry in China and is the only official representative of ICTI appointed by the Chinese government. It is recognized as the authoritative voice of China’s toy & juvenile product industry by the government, the trade, the media and consumers. Registered members of TJPA consist of producers and distributors, testing laboratories, and educational institutions of toys, baby products, hobbies, and children entertainment products in China. By the end of September 2011, TJPA's registered members were over 4,500.

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