TOTAL TOY
MARKETS 1998-2000

Million US $
Video Games
Traditional Toys
Video Games: 11913 Traditional Toys: 54099
Video Games: 14223 Traditional Toys: 53537
Video Games: 15441 Traditional Toys: 55654
1998 1999 2000
Source: The NPD Group Worldwide


TOY SALES AT RETAIL 1998-2000
By Area
Traditional Toy Markets
Excluding Video Games
Million US $ 1998 1999 2000
World **54898 **55645 54742
North America **22283 24117 24215
Europe* **13693 **13368 12506
Asia **14040 13323 13249
Latin & South America **2566 2515 2523
Middle East 832 832 762
Oceania **1130 1163 1085
Africa 354 326 402
Video Games Markets
Million US $ 1998 1999 2000
World **14553 **15445 14752
North America **6448 7174 6734
Europe* **3444 **3643 3553
Asia 3931 **3857 3693
Latin & South America 242 240 245
Middle East **208 213 210
Oceania 255 294 285
Africa **25 24 31
Total Toy Markets
Including Video Games
Million US $ 1998 1999 2000
World **69451 **71088 69493
North America **28731 31291 30949
Europe* **17137 **17010 16059
Asia **17971 17179 16942
Latin & South America 2808 2755 2768
Middle East **1040 1045 972
Oceania **1385 **1458 1370
Africa **379 350 433
Europe*: includes Eastern countries Source: The NPD Group Worldwide
** The 2001 World Toy Facts & Figures analysis process reflects the most current data available; as a result, some 1998 and 1999 figures may have been restated.

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World Toy Facts & Figures 2001

Start
Introduction
Total Toy Markets
Total Toy Sales
Key Figures
Child Population / Expenditures per Child
ICTI Organization & Objective
Membership
Secretariat

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