TOTAL TOY SALES
BY CHANNEL OF DISTRIBUTION 1999

% value
Toy Chains
  25%
General Merchandise
(including Hypers and Discounters)
  35%
Toy, Hobby and Game Retailers
  10%
Department Stores
  8%
Food, Drug and Miscellaneous Outlets
  17%
Catalog Sales
  4%
E-Tailers
  1%

Source: Toy Associations
The NPD Group Worldwide

TOTAL TOY SALES
BY PRODUCT CATEGORY 1999

% value
Infant/Preschool
  11%
Dolls
  13%
Vehicles
  9%
Male Action
  11%
Games/Puzzle
  12%
Activities
  13%
Plush
  12%
Ride Ons
  5%
All Other
  14%


REGIONAL TOY SALES
BY CHANNEL OF DISTRIBUTION 1999
% value Toy
Chains
General Merchandise (including Hypers & Discounters) Toy, Hobby & Game Retailers Department Stores Food, Drug and Misc. Outlets Catalog
Sales
E-Tailers
World 25% 35% 10% 8% 17% 4% 1%
North America 21% 40% 4% 3% 25% 6% 1%
Europe* 30% 30% 15% 12% 10% 3% 0%
Asia 25% 24% 29% 13% 9% 0% 0%
Latin & South America 16% 41% 19% 16% 8% 0% 0%
Oceania 15% 50% 20% 6% 7% 2% 0%
Europe*: includes Eastern countries Source: Toy Associations - The NPD Group Worldwide

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World Toy Facts & Figures 2000

Start
Introduction
Total Toy Markets
Total Toy Sales
Key Figures
Child Population / Expenditures per Child
ICTI Organization & Objective
Membership
Secretariat

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