TOTAL TOY
MARKETS 1997-9

Million US $
Video Games
Traditional Toys
Video Games: 11913 Traditional Toys: 54099
Video Games: 14223 Traditional Toys: 53537
Video Games: 15441 Traditional Toys: 55654
1997 data reflects the best information available at that time 1998 data has been restated from the previous edition, based on additional information that has recently been made available 1999
Source: The NPD Group Worldwide


TOY SALES AT RETAIL 1997-9
By Area
Traditional Toy Markets
Excluding Video Games
Million US $ 1997 1998 1999
World 54099 53537 55654
North America 21444 21353 24117
Europe* 13793 13637 13378
Asia 13883 13619 13323
Latin & South America 2630 2566 2515
Middle East 829 832 832
Oceania 1181 1176 1163
Africa 339 354 326
Video Games Markets
Million US $ 1997 1998 1999
World 11913 14223 15441
North America 5253 6280 7174
Europe* 2785 3238 3640
Asia 3157 3931 3856
Latin & South America 260 242 240
Middle East 195 207 213
Oceania 223 255 294
Africa 40 70 24
Total Toy Markets
Including Video Games
Million US $ 1997 1998 1999
World 66012 67760 71095
North America 26697 27633 31291
Europe* 16578 16875 17018
Asia 17040 17550 17179
Latin & South America 2890 2808 2755
Middle East 1024 1039 1045
Oceania 1404 1431 1457
Africa 379 424 350
Europe*: includes Eastern countries Source: The NPD Group Worldwide

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World Toy Facts & Figures 2000

Start
Introduction
Total Toy Markets
Total Toy Sales
Key Figures
Child Population / Expenditures per Child
ICTI Organization & Objective
Membership
Secretariat

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