KEY FIGURES
  Total Toy Markets
Including Video Games
Million US $
Child
Population

Million
Average Expenditure
Per Child

US $
  1998 1997 1997
World 67759.8 1601 34.63
North America 27633.0 66 340.51
Europe* 16875.6 96 144.25
Asia 17550.1 1031 13.85
Latin & South America 2807.8 163 16.03
Middle East 1038.8 3 252.02
Oceania 1430.7 10 116.81
Africa 423.8 232 1.54
Europe*: includes Eastern countries Source: The NPD Group Worldwide

Million US $ 1996 1997 1998
World Traditional Toys 52073.2 54099.2 53536.6
  Video Games 9371.5 11912.5 14223.2

World Map

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World Toy Facts & Figures 1999

Start
Introduction
Total Toy Markets - 1996-1998
Total Toy Sales - 1997
Key Figures
Child Population / Expenditures per Child
ICTI Organization & Objective
Membership
Secretariat

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