Toy Industry “Oscars®” Recognize the Most Outstanding Toys and Games of the Year
13 February 2015
Hundreds of global toy executives and guests gathered in New York City this evening to pay tribute to the toy industryï¿½s best and brightest toys, games and individuals at the 15th Annual Toy of the Year (TOTY) Awards and Toy Industry Hall of Fame induction ceremony.
Hosted by the U.S. Toy Industry Association (TIA) in support of the philanthropic work of the Toy Industry Foundation (TIF), the ï¿½Oscarsï¿½ of the toy industry were held at the Grand Hyatt Hotel, serving as the official kick off to the 112th North American International Toy Fair.
ZOOMER DINOï¿½, Spin Master’s innovative ï¿½petï¿½ dinosaur that kids can train to sit, speak and react to commands, took home the overall ï¿½Toy of the Yearï¿½ award prize and was named ï¿½Boy Toy of the Year.ï¿½ Crayolaï¿½s Paint Maker, a customizable arts & crafts kit, snagged the admirable ï¿½Peopleï¿½s Choiceï¿½ award for gaining the most online votes from consumers and was also named ï¿½Activity Toy of the Year.ï¿½ [SEE FULL LIST OF CATEGORY WINNERS AT WWW.TOYAWARDS.ORG]
ï¿½From artistic toys that promote creativity to awe-inspiring tech toys, this yearï¿½s TOTY winners have provided children with countless hours of magic, discovery and learning,ï¿½ said Carter Keithley, TIA President & CEO. ï¿½We congratulate Spin Master, Crayola and the winners across all 12 categories for their achievements this evening ï¿½ and for their commitment to providing children with enriching experiences through play!ï¿½
Interspersed with the awards presentation was a special tribute to the Toy Industry Foundation, which brought brand-new toys to more than five million children in need in 2014 alone. The event also welcomed the induction of two individuals into the Toy Industry Hall of Fame: Pat Feely, Former Chairman, Toy Industry Foundation and Retired CEO of Radica Games Ltd., and Leslie Berger, Founder, Cardinal Industries, Inc. These new inductees join a distinguished roster of dozens of luminaries who have been inducted into the Hall since its establishment in 1985.
TOTY Award winners were selected with the input of consumers (on ToyAwards.org), retailers (mass and specialty), media and members of the toy industry. The five ballots were weighted and used to determine the category winners, with the exception of the ï¿½Peopleï¿½s Choiceï¿½ award, which was selected exclusively by consumers.
Descriptions of all TOTY finalists can be found online at ToyAwards.org. The nominees were carefully selected by committees of academics, journalists, retailers, and more who considered 580 submitted products and properties.
Event sponsors for the evening were: Just Play (Platinum); Spin Master, Playmates, Fat Brain Toys, York Jersey Underwriters (Gold); Coyne PR, Dallas Market Center (Silver); International Playthings, Gourvitz Communications, Educational Insights, Keller Heckman, GES, Tek Conn, WowWee, Uncle Milton, School Zone Publishing, Leapfrog, Fuchs Schulman, Women in Toys (Bronze); and York and Chapel (Friend).
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