New ISO Standard to Help Spot Knock-off Products

11 September 2012

The following article contains excerpts from an announcement made by the International Standards Organization (ISO) on 5 September 2012.

The International Standards Organization (ISO) announced last week that it has created a new standard that will make it easier to spot counterfeit products around the world.

ISO 12931:2012, Performance criteria for authentication solutions used to combat counterfeiting of material goods will make it easier to provide reliable evidence to identify genuine products throughout the entire material good life cycle by specifying performance requirements for authentication tools (such as holograms, taggants, marks, etc.). The standard applies to both products and/or their packaging.

"Counterfeiting has become one of the major activities of organized crime,” stated Jean-Michel Loubry, chair of the committee that developed the standard. “Consumers do not always have the time or expertise to spot fakes, and are easily tricked into thinking a product is something else. With most global brands targeted by knock-offs, industry will welcome ISO 12931.”

ISO 12931 was developed by ISO project committee ISO/TC 246, Anti-counterfeiting tools to increase consumer confidence, make supply chains more secure and help public authorities to create and implement preventive, deterrent and punitive policies. It is available for purchase from ISO national member institutes.

For more information about the fight against global counterfeiting, view the American National Standards Institute’s (ANSI) free report, Best Practices in the Fight against Global Counterfeiting: An Action Guide to Strengthen Cooperation and Collaboration across Industry Sectors and among Global Supply Chains.

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