Kids India 2014 Announces Special Educational Program for Foreign Visitors

5 August 2014

Global toy manufacturers with an interest in the Indian toy market are invited to participate in a special program for overseas visitors at the second annual Kids India, slated to take place 18-20 September 2014 at the Bombay Convention and Exhibition Center in Mumbai.

Hosted by Kids India organizers Spielwarenmesse eG (Nuremberg Toy Fair) in cooperation with the Indo-German Chamber of Commerce (IGCC), the three-day “fact-finding” trip will provide toymakers with a view inside India’s rapidly developing economy and emergent retail landscape.

The program will kick off on Thursday, 18th of September, when visiting toy companies will connect with representatives of Spielwarenmesse eG and receive a tour of the Kids India fair, before taking part in the fair’s workshop program. That evening, a dinner reception will be held at the Westin Hotel.

On Friday, 19th of September, participants will visit various Mumbai-based toy stores, including the world-renowned Hamleys toy shop, and receive pertinent information about the Indian toy market, including consumer demographics and opportunities for market entry. That evening, a dinner will be held at the Leela Hotel. The program will conclude on Saturday, 20th of September with a sightseeing tour of Mumbai.

Registration for the fact-finding program is 400 EUR per person; the cost covers all activities, including bus transportation to and from the Westin Hotel. Attendees are encouraged to book hotel accommodations at the Westin; details about reduced hotel / flight rates and travel visas to India are available online.

Those who would like to participate in this program are invited to send a completed application form to Stefanie Lechner (s.lechner@spielwarenmesse.de or via fax: +49 (0)911 998 13-834) by the extended deadline of 11 August 2014.

Launched in 2013 by Spielwarenmesse eG and IGCC, Kids India is a global trade show that displays toys and games, baby articles, licensed products, sports equipment, and leisure and hobby products from India-based manufacturers; international exhibitors are also welcome to display their goods in a special World of Toys pavilion, which exclusively features products from small- and medium-sized companies looking to enter the budding Indian marketplace.

More information about Kids India, including its various educational workshops and special events, will be available at www.KidsIndia.de in the coming weeks.

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