ICTI Delegates Convene in Brazil for 36th Annual General Meeting
15 April 2010
Delegates from 19 nations across Asia, Europe and the Americas attended the International Council of Toy Industries' 36th Annual General Meeting (AGM) in Sao Paulo, Brazil, April 7-8, 2010.
Hosted by ABRINQ, the national toy association of Brazil, the meeting focused on toy safety standards, environmental regulations, and marketing challenges facing the global toy industry.
The delegates also began a dialogue regarding how to strengthen the organization to more effectively represent the industry across international jurisdictions. ICTI President Arnie Rubin reported that he would form a Task Force to progress this initiative.
"As we begin to see some economic recovery and our industry becomes more (but guardedly) optimistic about its future, I believe this is an excellent time to focus on strengthening ICTI's core – what we do for ourselves as an industry and what we do for our stakeholders," said Rubin. "In other words, how I see us 'Building our Future' as an industry association over the next few years."
Elected in 2009 for a three-year term, Rubin called for members to join him in renewing a collective commitment to translate ICTI's core values—product safety, ethical manufacturing and environmental sustainability—into action.
The AGM is rotated each year among the three major regions of the globe. While normally held in June, the 2010 meeting was accelerated to April to enable the international delegates to attend the Annual ABRINQ Toy Fair, as well as the Toy Fair's opening party, where local cuisine and music was enjoyed.
Welcoming the delegates to Brazil and to the opening night party, ABRINQ Chairman Synésio Batista da Costa also stated his optimism for the future: "[Toys] are unanimous in all languages and represent what a child is all about: the desire to play."
Batista da Costa challenged delegates to "predict trends" and "recreate themselves" to continue improving and advancing the global toy industry.
"We have seen the definition of a 'toy' and the demographics of those who play with them change dramatically and rapidly over the recent past," agreed Rubin. "Arguably this makes innovation, which has been the hallmark of the toy industry, more important than ever."
Discussions of activities that will further enhance ICTI's contributions to the toy industry will continue the year and will be reviewed again at next year's meeting, which will be hosted by the Japanese Toy Association in Tokyo during the period of April 3-5, 2011.
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