International Sales and Marketing
The trade associations of most member countries sponsor an annual trade show and welcome exhibitors from qualifying companies from around the world to display and market their products. There, the new playthings for the coming year are introduced to the buying community. In follow-up, sales and marketing programs are normally implemented by a company's direct sales personnel or through networks of sales representatives and import and export management firms.
Dates and locations of the various shows around the world are available from the ICTI Secretariat and on this website. Specific exhibit regulations and attendance qualifications are available from the trade associations in each member country or region.
Traditionally, annual toy sales peak in the fourth quarter, with year-round sales spurred by birthdays and religious, national, and school holidays.